After Yahoo ended the talks with Microsoft this afternoon a deal was struck after hours with Google to start running the Adsense ads. The ads will not start showing up for about three months. The U.S. Justice Department needs time to review to make sure no antitrust trust rules have been violated.
With Google’s Adsense ads the agreement will benefit consumers and advertisers by providing more relevant ads for Yahoo users. This is a huge benefit for anyone running an internet business. Having more targeted ads will me higher profits.